Rebranding the SSP: How the industry is writing a new definition
Published in Advertising Week by Tom Jenen, CRO at Onetag. In a perfect world, marketers would buy inventory
Industry Reaction to IPA Bellwether Q1 2023 Report
IPA’s Q1 2023 Bellwether report strong growth in UK marketing budgets, despite a challenging economic
How to make the most of next-generation SSPs
On the surface, it seems to be a tricky time for supply-side platforms (SSPs) as
Simplify your demand to make more revenue, not less
Article by Daniel Pirchio, Founder & CEO of Onetag, published in What’s New In Publishing.
Reaction to the latest IPA Bellwether report
Yesterday’s IPA Bellwether report revealed that despite the doom and gloom industry messaging, 2022 marketing