Featuring: Filippo Gramigna, co-CEO, Onetag
What does programmatic curation really mean – and why is it reshaping the industry?
In the latest episode of AdTech Unfiltered, Onetag co-CEO Filippo Gramigna joins host Noor Naseer to unpack the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
Filippo explains:
“Curation is optimizing inventory in real-time for buyer outcomes. Its optimization engine understands what each ad placement can deliver based on historical and predictive data. It does a great job in conjunction with the complementary functionality of DSPs.”
Discover where SmartCuration with sell-side decisioning stands today – and where it’s headed next.
Listen to the full interview on: Basis Technologies
