Solving major programmatic advertising challenges for Marketers
Addressability
Deprecation of third-party cookies.
Buying inefficiencies
Bid duplication and wastage.
Operational overhead
Time-consuming campaign management.
Complexity of AdTech Ecosystem
Need for simplicity via plug and play solutions.
DSPs have too much traffic to listen to.
Advertisers only learn what their DSP buys.
Welcome to Onetag
The new easy way to
better media performance
Advanced placement-level traffic shaping technology, powered by AI
- We filter out all the wastage at source.
- We learn from all ad placements in real time.
- We deliver the impressions that matter.
- We give your DSP the assist it needs.
- All without cookies
Viewability
Ads-to-content Ratio
CONTEXT
Attention
Performance
Viewability
Ads-to-content Ratio
CONTEXT
Attention
Performance
Viewability
Ads-to-content Ratio
CONTEXT
Attention
Performance
Viewability
Ads-to-content Ratio
CONTEXT
Attention
Performance
Delivering greater efficiency and better business outcomes
OPTIMAL BIDDING
High performing inventory based on Media Quality data, without cookies.
MORE RELEVANCY
Proprietary knowledge graph and contextual solution.
INCREASED CONTROL
Easy solution to manage unique Deals and the Open Marketplace.
INCREASED PERFORMANCE
Harness the power of our AI technology and supply infrastructure, all at no additional cost.
Zero risk, all reward
- Viewable impressions.
- Uncluttered context.
- Semantically relevant inventory.
- Engaged users.
- Curated for your KPIs.
Strong data science approach
Cookieless by design
Publishers: 2,000+ direct integrations
Advertisers: 5,000+ globally
DSPs: integrations with all leading DSPs
Data: interoperable with all leading ID solutions
100% privacy compliant
Reduced carbon footprint
Solving market challenges with Upstream Smart Curation
The Onetag Smart Curation platform combines with our Global Exchange infrastructure to deliver greater scale, performance and measurement for buyers and publishers.
Curate your view
Choose the unique blend of performance and targeting tactics your advertising requires.
Activate in your DSP
Push to your DSP seat and manage dynamically.
Dynamic & Efficient
Real time campaign impact, reduced carbon emissions.
Cookieless
Future proof targeting and optimization.
Privacy centric
100% data compliant.
Curation Campaign Benefits
Increase Scale
Listen to all traffic without deal throttling.
Improve Addressability
Better user matching applying unique campaign targeting at the source.
Better Outcomes
Faster and more efficient ROI with reduced carbon emissions.
Your Smart Curation tools for the Open Internet
Open marketplace
Few controls, no customisation
$31Bn revenue / 35% Media Quality Loss
Your DSP assist for the Open Auction
OpenVerified
Onetag delivers a stream of curated, high-quality impressions to help your DSP perform better in the Open Auction without cookies.
Our focused AI learns what impressions are most likely to perform for each campaign
- One time and easy set up.
- No upfront commitment.
- Advanced traffic shaping.
- High viewability.
- Contextual relevance.
Build the Smart Deals you need, the way you want
DealCurate
Maximise user matching, ad relevance, attention and performance using all the levers available via our self-serve or managed curation platform.
Access rich contextual targeting powered by the Onetag knowledge graph and Semantic Topics search tool
- Intuitive UI.
- Full and immediate control.
- Higher attention performance.
- Easy inclusion and exclusion lists.
- Cookieless.
Semantic Topics
The Onetag proprietary semantic engine delivers powerful contextual data based on an innovative knowledge graph
Onetag provides a privacy friendly, brand safe way to reach interested audiences in quality environments in a highly relevant way
Greater accuracy – beyond keywords
Harness large language models (LLMs) to read all content on web pages for increased relevance and accuracy.
Highly specific – beyond categories
Blend broader contextual targeting with industry and brand specific content and competing brands.
Universal – beyond cookies
Onetag contextual data doesn’t require cookies, and is available across all formats and devices.
Programmatic Champions at Your Service
We are a proactive and customer-focused team who ensure
you will achieve your desired business outcomes.
Our laser focused approach helps us to anticipate your needs before they arise
Building strong and successful relationships is what drives us every day.
Customer Service Benefits:
- Dedicated Customer Success Management.
- Fast response time.
- Campaign troubleshooting.
- Campaign insights.
- QBRs.
Delivering the right outcomes for your business
Onetag is more than another ad tech partner: their team will go the extra mile to support our programmatic and data strategies with state-of-the-art technology solutions.
Alexandre Obino, Publicis
Onetag is more than another ad tech partner: their team will go the extra mile to support our programmatic and data strategies with state-of-the-art technology solutions.
Alexandre Obino, Publicis
Onetag is more than another ad tech partner: their team will go the extra mile to support our programmatic and data strategies with state-of-the-art technology solutions.
Alexandre Obino, Publicis
Book a Demo
Contact us to see how the Smart Curation Platform works for your business.
Onetag Privacy Policy
Book a Demo
Contact us to see how the Smart Curation Platform works for your business.
Onetag Privacy Policy
Book a Demo
Contact us to see how the Smart Curation Platform works for your business.
Onetag Privacy Policy
Book a Demo
Contact us to see how the Smart Curation Platform works for your business.
Onetag Privacy Policy
Find Out More
Contact us today to see how the Smart Curation Platform works for your business.
New York
450 Lexington Avenue
New York 10017
London
LABS 90 High Holborn
WC1V 6LJ
Milan
Via Giuseppe Piazzi 2-4,
20159
Pisa
Porta a Mare
56121
