GenAI is disrupting publishing. Advertisers need programmatic AI to help repair it
by Elli Papadaki is SVP, global supply at Onetag The relationship between publishing, advertising, and AI is more closely linked than it might first appear. Weakness in one area carries through to the others, writes Onetag’s SVP. The rapid rise of ChatGPT and Google AI search has forced the media industry into a familiar conversation. […]
Onetag Appoints Alexandra Balashoiu as Vice President of Product
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, has announced the appointment of Alexandra Balashoiu as vice president of product. Her appointment will strengthen Onetag’s position as the new Value Exchange for the open internet, helping accelerate its next phase. Joining from Criteo, Alexandra brings more than a decade of experience building […]
Onetag Dynamo Delivers 25% Lower CPA with Zero Tech Fee by Optimising Outcomes Before the Bid
Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and ROAS for advertisers. The solution brings buy-side intelligence directly to the source of inventory decisioning, […]
Connecting the dots between media, creative, and outcomes
By Keith Arrowsmith, Global Marketing Director Onetag explores how real-time signals are reshaping programmatic advertising on the open web, helping campaigns optimise performance while live and deliver clearer business outcomes Digital advertising has long been judged on the final leg of the journey. Most of the emphasis has been placed on post-campaign conversions, click-throughs, and […]
The Next Phase of Programmatic: Creating The Value Exchange for the Open Internet
By Keith Arrowsmith, Marketing Director, Onetag For more than a decade, programmatic advertising has transformed how digital media is bought and sold. Automation brought scale, efficiency, and the ability to optimise campaigns in real time. But despite these advances, many advertisers still face the same core challenge: turning programmatic investment into clear, measurable outcomes across […]
Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising
Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, the transaction marks a clear milestone in Onetag’s evolution as the next-generation value exchange for the open internet. For […]
AI Needs Journalism: Why Investing in Media Sustainability Benefits Everyone
by Filippo Gramigna, co-CEO, Onetag My parents were both tier-one journalists in Italy. My grandfather was editor-in-chief of the country’s most important newspaper. And I started my own career in journalism, learning how to find reliable sources, structure a story, and ask the question that matters most: What’s the point? Lately, as the advertising and […]
The next wave of curation and media quality
As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains. by Keith Arrowsmith, Global Marketing Director. Onetag Programmatic buying has spent years trying to climb out from under its own weight. What began as a way to organise inventory and […]
The Alliance of Independent Agencies Partners with Onetag
Onetag was recently recognised on the AI LUMAscape as an industry-leading media facilitation platform The Alliance of Independent Agencies has welcomed Onetag as a new Alliance partner, recently recognised on the AI LUMAscape as an industry-leading media facilitation platform. Independent agencies are becoming vital to the programmatic advertising ecosystem, offering the agility, accountability, and client-centric innovation that brands are seeking […]
Can Cloud Curation Save the Open Internet?
By Filippo Gramigna, co-CEO at Onetag As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete. August 2025 served as a stark reminder of the volatility inherent in ad tech. Despite tightening supply paths and pushing platform adoption, The Trade Desk’s stock slid. Then investors expressed dissatisfaction with the […]