Onetag Partners with Lotame to Activate High-Value Global Audiences at Scale
Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides access to the Lotame Data Exchange (LDX) taxonomy for both immediate Deal ID activation, as […]
Onetag ottiene il finanziamento FLEXWELL dalla Regione Toscana per promuovere benessere organizzativo e conciliazione vita-lavoro
Siamo lieti di annunciare che Onetag è tra le aziende selezionate nell’ambito del programma FLEXWELL – Piani di Welfare Aziendale per la conciliazione vita-lavoro, finanziato dalla Regione Toscana attraverso il Programma Regionale del Fondo Sociale Europeo Plus (FSE+) 2021–2027. Questo traguardo rappresenta una nuova e importante tappa nel nostro impegno costante a creare un ambiente […]
Onetag has been recognised as an OAREX top payor for H2 2024
We’re proud to share that Onetag has once again been recognized by OAREX as a Top Payor – this time for H2 2024. Consistent on-time payments support the publishers who power the premium open internet, helping the programmatic advertising ecosystem continue to thrive. We’re delighted to receive this recognition of our ongoing commitment to operational […]
Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem
Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag’s digital emissions. Real-time AI curation filters inventory at the source and optimises ad impression attributes at the placement level, delivering superior […]
Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform
Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built for buy-side curation. This […]
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data processing and real-time cohort segmentation to Onetag’s Smart Curation platform, offering advertisers scalable, privacy-compliant audience targeting […]
Onetag’s Keith Arrowsmith Talks 2024 Top Payors and Ad Tech with OAREX
With an excellent track record of making timely payments, Onetag was recognized as an H1 2024 OAREX Top Payor. Keith Arrowsmith shares more about Onetag and the current and future ad tech industry landscape. With an excellent track record of timely payments, Onetag was recognized as an OAREX Top Payor for H1 2024. Learn more […]
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation
Onetag, the AI-powered smart curation platform for high media quality and better performance, today announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU attention metric data, and make AU threshold-based targeting options available within Onetag’s Smart Curation platform for programmatic deal […]
Audigent and Onetag integrate to combine real-time data and AI-powered curation
Data activation, curation and identity platform Audigent has announced a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart Curation technology into its own proprietary platform via Audigent’s Real Time Data API Service, Audigent’s clients will benefit from immediate access to Onetag’s global premium publisher […]
Dstillery Integrates with Onetag for AI-Powered Ad Targeting Solutions
Partnership empowers brands and agencies with cutting-edge targeting technology and enhanced advertising performance Dstillery, the leader in AI ad targeting, today announced its audience solutions are now seamlessly integrated with AI-powered curation platform, Onetag. The strategic partnership brings Dstillery’s patented data science to brands and agencies using the Onetag Smart Curation platform, driving exceptional campaign effectiveness […]