Leading European SSP announces two new hires to boost growth in the UK & US LONDON, UK – 2nd May 2023: Onetag, the leading non-traditional SSP, today makes four new hires as the company looks to expand its UK and US sales operations. Silke Zetzsche joins as Director of Sales, Demand, Umar Nadat as Sales Director, Supply. As Director of
Published in Advertising Week by Tom Jenen, CRO at Onetag. In a perfect world, marketers would buy inventory from all the world’s publishers directly, smoothly and frictionlessly. They would pay the publishers a huge amount of money to reach just the right audiences, and beat all their performance goals in return. The birds would be chirping and all would be right with the
IPA’s Q1 2023 Bellwether report strong growth in UK marketing budgets, despite a challenging economic environment. Comments below from Onetag’s Global SVP of Demand, Niki Stoker, were covered in ExchangeWire, Performance Marketing World, New Digital Age and MediaShotz. “It is positive to see that despite a challenging economic environment, main media marketing, which includes digital marketing, has recorded its strongest expansion
On the surface, it seems to be a tricky time for supply-side platforms (SSPs) as Yahoo shuts down its SSP and EMX recently filed for bankruptcy. But this turbulence is actually reflective of a positive step towards a more efficient system: supply path optimization. Article published by Tom Jenen, CRO at Onetag, in Performance Marketing World. It’s been a
Article by Daniel Pirchio, Founder & CEO of Onetag, published in What’s New In Publishing. The digital advertising industry has been on a journey of path optimization – buyers want Supply Path Optimization; sellers want Demand Path Optimization. In most cases, this starts and ends with just trying to review and eliminate partners from the middle. As a result, we’re
Leading European SSP appoints Chief Revenue Officer, Global SVP of Demand, and Global Marketing Director LONDON: 31 January 2023 – Onetag, the innovative programmatic technology company, today announces the appointment of Tom Jenen as Chief Revenue Officer, Niki Stoker as Global Senior Vice President of Demand, and Lina Adelt as Global Marketing Director. With a combined experience of 50+
