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Published in Advertising Week by Tom Jenen, CRO at Onetag. In a perfect world, marketers would buy inventory from all the world’s publishers directly, smoothly and frictionlessly. They would pay the publishers a huge amount of money to reach just the right audiences, and beat all their performance goals in return. The birds would be chirping and all would be right with the

IPA’s Q1 2023 Bellwether report strong growth in UK marketing budgets, despite a challenging economic environment. Comments below from Onetag’s Global SVP of Demand, Niki Stoker, were covered in ExchangeWire, Performance Marketing World, New Digital Age and MediaShotz. “It is positive to see that despite a challenging economic environment, main media marketing, which includes digital marketing, has recorded its strongest expansion

On the surface, it seems to be a tricky time for supply-side platforms (SSPs) as Yahoo shuts down its SSP and EMX recently filed for bankruptcy. But this turbulence is actually reflective of a positive step towards a more efficient system: supply path optimization. Article published by Tom Jenen, CRO at Onetag, in Performance Marketing World.   It’s been a

Article by Daniel Pirchio, Founder & CEO of Onetag, published in What’s New In Publishing. The digital advertising industry has been on a journey of path optimization – buyers want Supply Path Optimization; sellers want Demand Path Optimization. In most cases, this starts and ends with just trying to review and eliminate partners from the middle. As a result, we’re