How independents can scale like a network (without becoming one)
By Emma Lacey, SVP Sales Demand EMEA, Onetag Independent agencies are having a moment. While large holding groups focus on restructuring and consolidation, independents are building momentum by winning new clients, attracting senior talent, and showing that growth can be measured in quality as much as quantity. Their strength comes from their unique mindset. These […]
Onetag Presents: Industry Perspectives – Elsa Demain-Griffiths, Director of Digital Sales & Innovation, The Telegraph
A Conversation with Elsa Demain-Griffiths, Director of Digital Sales & Innovation at The Telegraph Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, […]
Retailers: This holiday season, don’t undervalue the open web
by Filippo Gramigna, Onetag In the run-up to peak shopping season, every retailer is asking the same question: Where can I capture the most attention, at the right time, without overspending? Most holiday digital marketing campaigns will zero in on the usual suspects: walled gardens, owned media, and major retail marketplaces. But while those channels […]
Onetag Presents: Industry Perspectives – David Lahoz, Founder & CEO, Naurus
A conversation with David Lahoz, Founder & CEO of Naurus Welcome to Industry Perspectives, Onetag’s series spotlighting leaders who are shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing insights, lessons learned, and visions for what’s ahead. In this edition, we’re excited to hear from David Lahoz, […]
Onetag Presents: Industry Perspectives – Diana Moyano Saenz-Tejada, Head of Programmatic, El Confidencial
A Conversation with Diana Moyano Saenz-Tejada, Head of Programmatic, El Confidencial Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, we’re […]
Onetag Presents: Industry Perspectives – Eric Shih, COO, Cedara
A Conversation with Eric Shih, Chief Operating Officer, Cedara Welcome to Industry Perspectives – Onetag’s series spotlighting leaders who are shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing insights, lessons learned, and visions for what’s ahead. In this edition we’re delighted to feature Eric Shih, Chief […]
Onetag Presents: Industry Perspectives – Pin-Ju Chiang, Director of Ad Platform, Overwolf
A Conversation with Pin-Ju Chiang, Director of Ad Platform at Overwolf Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, we’re […]
AdTech UNFILTERED Podcast: The Untapped Power of Curation
Featuring: Filippo Gramigna, co-CEO, Onetag What does programmatic curation really mean – and why is it reshaping the industry? In the latest episode of AdTech Unfiltered, Onetag co-CEO Filippo Gramigna joins host Noor Naseer to unpack the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem. Filippo explains:“Curation is optimizing inventory in […]
Collaboration, control and culture: the new face of indie agency growth
While the networks focus on scale, consolidation and automation, independent media agencies are growing on their own terms, fuelled by talent, trust and agility. At New Digital Age’s latest indie agencies roundtable, chaired by Editor-in-Chief Justin Pearse, leaders from across the UK indie media agency ecosystem gathered to explore the realities of growth in 2025. […]
Independent agency growth: putting people, product and purpose first
At a time when the big networks are wrestling with transformation, consolidation and leadership churn, independent agencies are enjoying a period of renewed momentum. But as the latest New Digital Age roundtable revealed, growth for indies in 2025 means more than just revenue. It is about culture, clarity, and choosing your battles. Chaired by New […]