Open Market Podcast: Onetag co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech
What does it take to scale a European ad tech company globally? Onetag co-CEO Filippo Gramigna joins Joe Zappa and Eric Franchi on the Open Market podcast to share his journey at Onetag and what he’s learned leading alongside our Founder and co-CEO, Daniel Pirchio. The conversation covers:🔹How and when to expand from Europe to […]
Onetag’s Filippo Gramigna on rethinking data, brand suitability, and making curation work for publishers
When the sell side supports the buy side with Curation everyone benefits:– Buyers generate better ROI, faster– Publishers increase demand for their high-quality inventory– The ecosystem sees reduced complexity and cleaner supply paths Find out how, as Fern Potter, Multilocal SVP Strategy & Growth, interviews Filippo Gramigna, Onetag co-CEO, in the new episode of Curation […]
The Six Sells Podcats with Onetag’s co-CEO Filippo Gramigna
Curation is a fundamental shift, and Onetag is proud to be a pioneer in this movement. Discover the power of curation and the challenges it’s solving in the latest edition ofThe Six Sells Podcast, where Mike Nicholson interviews Filippo Gramigna, Onetag’s co-CEO. Filippo shares how Smart Curation:– Removes costs and complexity for the demand side […]
Onetag Presents: Industry Perspectives – Vivian Ceresero, Head of Ad Operations, Piemme Spa
A Conversation with Vivian Ceresero, Head of Ad Operations at Piemme Spa Welcome to Industry Perspectives, a new content series from Onetag where we spotlight leaders shaping the future of programmatic and ad tech. Each edition brings real voices from the field, sharing insights, lessons learned, and visions about what’s next. We’re thrilled to kick […]
Why curation is the smart approach for independent agencies
By Dan Scherer, SVP global sales, demand, and partnerships A defining strength of independent media agencies is their agility in embracing new ways of working. This enables them to move quickly and capitalize on market shifts. Their start-up and scale-up mindset helps them rapidly align with emerging tools and technologies to seize new opportunities. This […]
Data Protection Day: ‘Marketers can play a crucial role in fostering consumer trust’
After a year that didn’t deliver on its promise to remove third-party cookies in Chrome, data privacy issues remain a key concern for consumers, but it’s the brands that stand to lose out most if they don’t get their data privacy ducks in a row. Data has become something of an obsession within the performance […]
2025 Predictions: Open Web
What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites are a major reason why almost a quarter of programmatic ad spend is squandered, […]
Prime Day 2024: Agencies and adtechs share marketing insights
The global online retail bonanza known as the Amazon Prime Day 2024 falls Tuesday and Wednesday (8 – 9 October), as well-prepared shoppers start their search for early deals and bargains. For brands it will deliver a vital insight into next month’s now traditional melee of Black Friday and Cyber Monday, so what should they be doing […]
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on how AI can deliver business efficiencies, enhance customer experiences, and create innovative products. Retail […]
DMEXCO 2024: Onetag, Chief Innovation Officer, Salvo Nicotra
Salvatore Nicotra, Chief Innovation Officer, joins Mark Johnson live at DMEXCO 2024 to discuss the latest in campaign performance, strategic Partnerships, and the power of SmartCuration. Here’s what Salvo had to say:“One of the most important topics here at DMEXCO is AI. We see the capabilities of AI delivering great success in programmatic media curation […]