Prime Day 2024: Agencies and adtechs share marketing insights
The global online retail bonanza known as the Amazon Prime Day 2024 falls Tuesday and Wednesday (8 – 9 October), as well-prepared shoppers start their search for early deals and bargains. For brands it will deliver a vital insight into next month’s now traditional melee of Black Friday and Cyber Monday, so what should they be doing […]
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on how AI can deliver business efficiencies, enhance customer experiences, and create innovative products. Retail […]
DMEXCO 2024: Onetag, Chief Innovation Officer, Salvo Nicotra
Salvatore Nicotra, Chief Innovation Officer, joins Mark Johnson live at DMEXCO 2024 to discuss the latest in campaign performance, strategic Partnerships, and the power of SmartCuration. Here’s what Salvo had to say:“One of the most important topics here at DMEXCO is AI. We see the capabilities of AI delivering great success in programmatic media curation […]
Why brands shouldn’t dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape. Advertising alongside news content—even controversial topics—may be as safe and effective for brands as ads in traditionally positive environments […]
Chrome Cookie Deprecation: Onetag Response
In a blog post published on Monday, Anthony Chavez – vice-president of Privacy Sandbox – briefly detailed Google’s new plan. Instead of going through with third-party cookie deprecation, Google now intends to “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing”. Users will be able […]
Chrome Cookie Deprecation: Onetag Response
After four years of efforts to phase out cookies, Google has decided to keep them in its Chrome browser. Instead of eliminating cookies, Google will now offer users a new experience in Chrome that allows them to make an informed choice regarding their cookie preferences, which they can adjust anytime. What can we expect to see […]
Chrome Cookie Deprecation: Onetag Response
In a blog post yesterday, Google announced that it doesn’t intend to deprecate third party cookies. Instead, it suggests offering users a choice between third-party cookies and other tech, such as Privacy Sandbox, in its browser. PMW spoke to a panel of marketing leaders to ascertain how this will impact marketers plans going into the […]
Cannes on Camera with Onetag
Keith Arrowsmith, Marketing Director at Programmatic adtech OneTag, takes us through the company’s recently announced AI-co pilot Smart Curation platform and what he’s taking away from the Cannes Lions Festival… Watch the full Interview here: Media Shotz