How Smart Curation solves programmatic advertising’s efficiency challenge
By Keith Arrowsmith, Marketing Director, Onetag For the full story of how Smart Curation for the Open Internet is solving programmatic advertising’s efficiency challenge, download the guide here. In recent years, the reputation of the open web as an efficient, high-performing advertising channel has been tarnished by the sheer volume of poor-quality inventory that routinely […]
Smart Curation for the Open Internet
Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many are also still finding their feet, as they question the mechanics behind curation, and how exactly it can benefit them. It’s a hot […]
Semantic data – the jewel of contextual advertising
By Keith Arrowsmith, Global Product Marketing Director, Onetag As marketers navigate the online world, ever mindful of the risk of their ads appearing in poor-quality environments, ensuring brand-safe advertising alongside relevant and high-quality journalism has never been so important. Most browsers are already cookieless, with Chrome to follow, so the old ways of targeting based […]
Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation. Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There are also concerns about the ‘murkiness’ of the open auction, focusing […]
Using curation technology to drive more relevant content in an era of critical consumers
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Is the open auction dying – or is this its time to shine?
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Improving sustainability with AI-driven programmatic advertising technology
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Artificial Intelligence and Programmatic Advertising: Taking a Next-level Strategic Approach to Targeting and Personalization using AI ML
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Onetag’s CEO on a new era of programmatic curation
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Open auction: 5 minutes with… Daniel Pirchio
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply