The evolution of smart curation With Daniel Pirchio, Founder & CEO, Onetag
In our latest episode of Life in Digital, we spoke to Daniel Pirchio, Founder and CEO at Onetag, about the evolution of the company from his first teenage venture to market-leading global curation platform. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital […]
Semantic data: 5 minutes with… Daniel Pirchio
There’s a lot of noise around semantic advertising at the moment, especially on the buy side. But how can publishers leverage semantic data to ensure they deliver the most relevant content to their audience? We find out from Onetag founder and CEO Daniel Pirchio. Q: Contextual and semantic data have become popular targeting methods on […]
Why brands shouldn’t dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape. Advertising alongside news content—even controversial topics—may be as safe and effective for brands as ads in traditionally positive environments […]
AI-powered curation: the future of programmatic advertising
By Filippo Gramigna, co-CEO, Onetag Curation is being hailed as the ‘next big thing’ in adtech. And with a recent ANA report identifying up to $31 billion wastage in global open web advertising – due to non-measurable, non-viewable, MFA (Made For Advertising) or IVT (Invalid Traffic) placements – it’s clear to see the need for more carefully […]
How Smart Curation solves programmatic advertising’s efficiency challenge
By Keith Arrowsmith, Marketing Director, Onetag For the full story of how Smart Curation for the Open Internet is solving programmatic advertising’s efficiency challenge, download the guide here. In recent years, the reputation of the open web as an efficient, high-performing advertising channel has been tarnished by the sheer volume of poor-quality inventory that routinely […]
Smart Curation for the Open Internet
Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many are also still finding their feet, as they question the mechanics behind curation, and how exactly it can benefit them. It’s a hot […]
Semantic data – the jewel of contextual advertising
By Keith Arrowsmith, Global Product Marketing Director, Onetag As marketers navigate the online world, ever mindful of the risk of their ads appearing in poor-quality environments, ensuring brand-safe advertising alongside relevant and high-quality journalism has never been so important. Most browsers are already cookieless, with Chrome to follow, so the old ways of targeting based […]
Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation. Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There are also concerns about the ‘murkiness’ of the open auction, focusing […]
Using curation technology to drive more relevant content in an era of critical consumers
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Is the open auction dying – or is this its time to shine?
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply