Supply-side data signals: driving the next generation of programmatic media

by Salvatore Nicotra, Chief Innovation Officer, Onetag The advantages of supply-side curation have been widely discussed and debated, but now the industry is starting to home in on exactly how to curate inventory, as we move from traditional approaches to a new era known as signals-based advertising. According to Adweek’s latest guide, Thrive in a […]

Curation – make sure you check the ingredients on the label

By Elli Papadaki , SVP Global Supply Sales, Onetag Seb Joseph’s Digiday article “The Semantic Slide of Programmatic’s Power Word: Curation”, examines the industry’s wider use of this term and the vagueness this is causing. Curation represents a market shift, and as with any major change, others will seek to join the wave and benefit […]

Busting the Myths: All the Questions You’ve Ever Wanted to Ask About Supply-Side Curation

By Keith Arrowsmith, Marketing Director, Onetag There has been no shortage of discussion about curation recently, with other variations such as ‘supply-side curation’ and ‘vertical curation’ also entering the conversation.  Anything that’s accelerating as fast as the curation movement is bound to attract differing opinions and perspectives. Indeed, in his latest article, Tom Wolfe questions […]

Smart Curation prevents wasted advertising money

Programmatic advertising without filters is like fishing in the open sea—you catch fish, but also trash. Smart curation, on the other hand, creates “artificial ponds” that only catch high-quality fish, i.e., relevant traffic. AI plays a crucial role in this, explains Mabroor Ahmad in his guest article for MEEDIA. By Mabroor Ahmad, Supply Sales Director […]

Supply-Side Data Signals – the Heart of Programmatic’s Curation Engine

By Salvo Nicotra, Chief Innovation Officer, Onetag Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best. This article aims to provide a primer of the main data signals available for curators […]

Solving Programmatic Advertising’s challenges with Smart Curation

by Filippo Gramigna Q: With 20+ years of experience in programmatic advertising space, what specific pain points do you think advertisers encounter in the ad tech ecosystem?Advertisers in the programmatic advertising ecosystem face numerous significant challenges. First, ensuring ad quality and brand safety is a never-ending challenge, with issues such as low viewability, ad fraud, and […]

Curation is not a buzzword: it’s a fundamental shift

By Harry Charalambous , Commercial Director, EMEA, Onetag There’s no getting away from all the coverage on curation, and we at Onetag are glad it’s getting the airtime it deserves. We firmly believe curation is the solution to a whole host of challenges impacting the industry, whether that’s the loss of existing demand-side signals, privacy […]

Curation: The industry inside track

By Keith Arrowsmith , Global Marketing Director at Onetag This year curation has come to the fore as the key programmatic topic of conversation alongside AI. At our recent Curation Experience London event, hosted with our friends at Campari Group , the audience buzz was evident. I was thrilled to moderate a panel discussion with […]

A publisher’s guide to semantic data

By Keith Arrowsmith , Global Marketing Director at Onetag As a privacy-friendly, brand-safe and cookieless solution, contextual advertising is now widely recognised as a game-changer for the effective serving of ads to engaged consumers, meeting them in the critical moments of their customer journey. Semantic data takes the contextual approach  further, moving beyond keywords to […]

Rules to curate by: the future is smart

By Filippo Gramigna, co-CEO, Onetag While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central role in digital media strategies the world over. And there is sharp growth on the horizon – especially when it comes to smart, or AI-driven, curation. Recent research suggests that 87% of European […]