Supply-Side Data Signals – the Heart of Programmatic’s Curation Engine
By Salvo Nicotra, Chief Innovation Officer, Onetag Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best. This article aims to provide a primer of the main data signals available for curators […]
Solving Programmatic Advertising’s challenges with Smart Curation
by Filippo Gramigna Q: With 20+ years of experience in programmatic advertising space, what specific pain points do you think advertisers encounter in the ad tech ecosystem?Advertisers in the programmatic advertising ecosystem face numerous significant challenges. First, ensuring ad quality and brand safety is a never-ending challenge, with issues such as low viewability, ad fraud, and […]
Curation is not a buzzword: it’s a fundamental shift
By Harry Charalambous , Commercial Director, EMEA, Onetag There’s no getting away from all the coverage on curation, and we at Onetag are glad it’s getting the airtime it deserves. We firmly believe curation is the solution to a whole host of challenges impacting the industry, whether that’s the loss of existing demand-side signals, privacy […]
Curation: The industry inside track
By Keith Arrowsmith , Global Marketing Director at Onetag This year curation has come to the fore as the key programmatic topic of conversation alongside AI. At our recent Curation Experience London event, hosted with our friends at Campari Group , the audience buzz was evident. I was thrilled to moderate a panel discussion with […]
A publisher’s guide to semantic data
By Keith Arrowsmith , Global Marketing Director at Onetag As a privacy-friendly, brand-safe and cookieless solution, contextual advertising is now widely recognised as a game-changer for the effective serving of ads to engaged consumers, meeting them in the critical moments of their customer journey. Semantic data takes the contextual approach further, moving beyond keywords to […]
Rules to curate by: the future is smart
By Filippo Gramigna, co-CEO, Onetag While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central role in digital media strategies the world over. And there is sharp growth on the horizon – especially when it comes to smart, or AI-driven, curation. Recent research suggests that 87% of European […]
The evolution of smart curation With Daniel Pirchio, Founder & CEO, Onetag
In our latest episode of Life in Digital, we spoke to Daniel Pirchio, Founder and CEO at Onetag, about the evolution of the company from his first teenage venture to market-leading global curation platform. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital […]
Semantic data: 5 minutes with… Daniel Pirchio
There’s a lot of noise around semantic advertising at the moment, especially on the buy side. But how can publishers leverage semantic data to ensure they deliver the most relevant content to their audience? We find out from Onetag founder and CEO Daniel Pirchio. Q: Contextual and semantic data have become popular targeting methods on […]
Why brands shouldn’t dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape. Advertising alongside news content—even controversial topics—may be as safe and effective for brands as ads in traditionally positive environments […]
AI-powered curation: the future of programmatic advertising
By Filippo Gramigna, co-CEO, Onetag Curation is being hailed as the ‘next big thing’ in adtech. And with a recent ANA report identifying up to $31 billion wastage in global open web advertising – due to non-measurable, non-viewable, MFA (Made For Advertising) or IVT (Invalid Traffic) placements – it’s clear to see the need for more carefully […]