Our Platform processes information relating to queries, impressions, clicks and other user behavior on websites and other electronic interfaces for the main purpose of enabling, by one side, our advertising partners to optimize their advertising campaigns and, by the other, our publishing partners to optimize their revenues from the sale of advertising inventory.
Unless expressly authorized by the data subject, we do not collect or process Personal data via the Platform.
According to the applicable European privacy law, “Personal data” means: “any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.
Our platform performs ad-verification and automated machine learning activities strictly on anonymous or pseudo-anonymised data.
Our platform processes multiple information and data, including IP addresses, browser types, user agent, referring URLs and other data relating to geo-localization. We may use such information and data in order to provide our services to our clients, and we may share this information with our clients to help them improving their online advertising campaigns and for analytics, ad delivery, reporting and targeting purposes.
We mainly use the information collected to enable our partners to sell and buy advertising space on websites and other interfaces.
All information, including Personal data, will be stored and used according to the applicable laws and within a timeframe considered appropriate for the reasons for which such Personal data was initially collected and processed.
The Data controller is: Onetag Limited, Chester House, 81-83 Fulham High Street, London, England, SW6 3JA, United Kingdom.
The processing of any Personal data occurs within the corporate and organisational structure of the Data Controller.
The Personal Information collected and used for profiling and direct marketing purposes will be stored and used only when deemed necessary and until the user revokes their consent and, in all cases, within the timeframe stated by the initial regulations and within the limits of any potential legal and administrative provision. At the end of the storage period, the concerned Personal data will be deleted or made anonymous permanently.
Personal data collected will be accessed only by those people who have been given specific authorisation to do so by the Data Controller and by any controlled entities involved in the processing of data, specifically designated as data processors by the Data Controller.
The Data Controller may reasonably disclose, where opportune or necessary, Personal data to third parties, strictly in connection with the purposes for which the Personal data is collected and processed.
For instance, the Data Controller may share information with parties providing services to the Platform.
The Data Controller can also disclose Personal data, if such disclosure is requested by an administrative or judicial authority and, in general, in all cases prescribed by law.
We may transfer Personal data outside the European Economic Area (EEA) only when the concerned data subject has expressly approved such transfer.
For instance, it may happen that Personal data are lawfully transferred to third-parties outside the EEA or stored in servers located outside the EEA.
Each data subject has the right to receive confirmation of the collection or use of their Personal data from the Data Controller. Data subjects have the right to:
Furthermore, data subjects are entitled to oppose, for legitimate reasons, either entirely or partly, the processing of their Personal data for marketing and promotional purposes, for market research, for commercial communications or for profiling purposes.
Data subjects have the right to lodge a complaint based on a breach of privacy to the competent national supervisory authority.
Children with less than 16 years of age are not entitled to express consent to the processing of their Personal data; in such cases, processing will be lawful only if informed parental or guardian consent is given.
For any questions or requests regarding Personal data, the Data Controller can be contacted at the following email address: privacy#at#
This Platform adopts the minimum statutory safeguards to ensure the protection of Personal data, including, for example, measures for the authentication of the device (where necessary), processes to manage the authentication credentials, authorisation systems, processes to save back-up copies and to retrieve access to data and systems. Furthermore, Personal data d is only processed where necessary for the purposes for which it was collected and for which it was subsequently processed.
Cookies are small strings of text (“Cookies”) that the Platform or third parties not connected to the Platform (“Third Parties”) send to the User’s device, where they are stored for various purposes.
Certain types of Cookies function only to allow browse on this Platform or to enable basic features, as in the case of Navigation, Session of Functional Cookies, which allow the User to navigate based on a number of selected criteria, such as, for instance, the preferred language or the Products which have been selected for purchase. These are defined as "Technical Cookies”.
Disabling Technical Cookies may limit the ability to use the Platform and to enjoy its features or the services offered.
Another type of cookies are the so-called "Profiling Cookies”, used for the purpose of profiling through the processing of the User's Personal data. The concerned User's prior consent is strictly required for the use of Profiling Cookies and is always optional. These Cookies are not strictly necessary to navigate on the Platform.
OneTag places the following third party cookie to provide services to our partners:
|OTP||Internal user/session identifier used for analytics and frequency capping|
All major browsers allow to control and to disable Cookies via their settings.
Please be aware that disabling technical Cookies may preclude or worsen use of the platform. For more information, please visit: http://www.allaboutcookies.org or www.youronlinechoices.com.