Smart observability: building one of the industry’s most efficient RTB infrastructures
by Federico Soave, Head of Infrastructure, Onetag Real-time bidding (RTB) is one of the most demanding environments in technology. Millions of auctions per second must be served under strict latency requirements measured in milliseconds. At this scale, performance and efficiency depend on more than infrastructure choices alone. Over time, we’ve found that sustained operational excellence […]
AI Needs Journalism: Why Investing in Media Sustainability Benefits Everyone
by Filippo Gramigna, co-CEO, Onetag My parents were both tier-one journalists in Italy. My grandfather was editor-in-chief of the country’s most important newspaper. And I started my own career in journalism, learning how to find reliable sources, structure a story, and ask the question that matters most: What’s the point? Lately, as the advertising and […]
How to Innovate Mission-Critical Platforms Without Disruption: AWS Summit Edition
by Martino Salbego, Head of Big Data, Onetag Staying ahead of the technological curve is no longer just an option—it is a strategic imperative. We all know that technical stagnation leads to debt, a cost that eventually far outweighs the price of a planned upgrade. However, the real challenge isn’t simply adopting “the new.” The […]
Why advertising still undervalues quality journalism, and what might help redress the balance
Filippo Gramigna, Onetag, on the limits of programmatic by Filippo Gramigna, co-CEO, Onetag Onetag is an Italian-headquartered advertising technology company, with full teams in the UK and US, that helps advertisers and publishers manage how ads are delivered across the open web. Its platform filters and curates digital inventory before it reaches media buyers, aiming to […]
Cross-Browser and Cross-Device Challenges in Programmatic Advertising: The Hardest Problem You Don’t See
By Federico Liccione, Head of Ad Delivery Ever wondered why an ad looks perfect on your laptop but breaks inside an app? Behind every flawless impression lies a hidden battle: making ads render consistently across countless browsers and devices. Here’s why this matters—and how we tackle it. The Invisible Challenge Cross-browser and cross-device fragmentation is […]
The next wave of curation and media quality
As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains. by Keith Arrowsmith, Global Marketing Director. Onetag Programmatic buying has spent years trying to climb out from under its own weight. What began as a way to organise inventory and […]
The Alliance of Independent Agencies Partners with Onetag
Onetag was recently recognised on the AI LUMAscape as an industry-leading media facilitation platform The Alliance of Independent Agencies has welcomed Onetag as a new Alliance partner, recently recognised on the AI LUMAscape as an industry-leading media facilitation platform. Independent agencies are becoming vital to the programmatic advertising ecosystem, offering the agility, accountability, and client-centric innovation that brands are seeking […]
Can Cloud Curation Save the Open Internet?
By Filippo Gramigna, co-CEO at Onetag As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete. August 2025 served as a stark reminder of the volatility inherent in ad tech. Despite tightening supply paths and pushing platform adoption, The Trade Desk’s stock slid. Then investors expressed dissatisfaction with the […]
Semantic Intelligence: Fuelling Contextual’s Programmatic Comeback
By Keith Arrowsmith, Global Marketing Director at Onetag The outcome of Google’s long-running antitrust trial has sent a clear message to the ad tech world: The open web cannot rely on regulation to rebalance competition. Instead, it needs more advanced solutions that deliver better performance, transparency, and scale. Enter semantic intelligence, an important evolution to contextual advertising. By […]
Life at Onetag: Benefits That Make a Difference
Meet Barani Sasikaran, Senior Customer Success Manager on our Demand team, based in London. In this edition of Life at Onetag, we chatted with one of our newest team members about what it’s been like to join Onetag and how our benefits have supported her early experiences. From wellness perks to standout policies, here’s what […]
