Life at Onetag: Benefits That Make a Difference
Meet Barani Sasikaran, Senior Customer Success Manager on our Demand team, based in London. In this edition of Life at Onetag, we chatted with one of our newest team members about what it’s been like to join Onetag and how our benefits have supported her early experiences. From wellness perks to standout policies, here’s what […]
Ad Tech’s New Land Grab: Why Data Is the Only Durable Asset in the AI Age
By Filippo Gramigna, CEO at Onetag Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data. As AI becomes the foundation of ad targeting and measurement, companies are racing to secure high-quality first-party data by way of mergers, acquisitions, and […]
How curation is reuniting media and creative
By Keith Arrowsmith, Marketing Director, Onetag Media and creative were always meant to be two sides of the same coin. The big idea would shape where the ad would run, and the media environment would reinforce the message. But as programmatic advertising scaled, that balance broke. Creative and media got decoupled. Creative was treated as […]
Onetag Presents: Industry Perspectives – Sara Vincent, Managing Director UK, Utiq
A Conversation with Sara Vincent, Managing Director UK at Utiq Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, we’re thrilled to speak with Sara Vincent, Managing Director UK and […]
How independents can scale like a network (without becoming one)
By Emma Lacey, SVP Sales Demand EMEA, Onetag Independent agencies are having a moment. While large holding groups focus on restructuring and consolidation, independents are building momentum by winning new clients, attracting senior talent, and showing that growth can be measured in quality as much as quantity. Their strength comes from their unique mindset. These […]
Onetag Presents: Industry Perspectives – Elsa Demain-Griffiths, Director of Digital Sales & Innovation, The Telegraph
A Conversation with Elsa Demain-Griffiths, Director of Digital Sales & Innovation at The Telegraph Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, […]
The difference between an exchange and an SSP – and why it matters (especially for curation)
by Keith Arrowsmith, Onetag Why does the distinction between traditional SSPs and modern exchanges matter more than ever in the era of AI and performance-based buying? Buyers today need more than platforms that only promise access. They need systems capable of making the most intelligent decisions. The difference between an exchange and an SSP — […]
Retailers: This holiday season, don’t undervalue the open web
by Filippo Gramigna, Onetag In the run-up to peak shopping season, every retailer is asking the same question: Where can I capture the most attention, at the right time, without overspending? Most holiday digital marketing campaigns will zero in on the usual suspects: walled gardens, owned media, and major retail marketplaces. But while those channels […]
Onetag Presents: Industry Perspectives – David Lahoz, Founder & CEO, Naurus
A conversation with David Lahoz, Founder & CEO of Naurus Welcome to Industry Perspectives, Onetag’s series spotlighting leaders who are shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing insights, lessons learned, and visions for what’s ahead. In this edition, we’re excited to hear from David Lahoz, […]
Why mental health matters more than where people work
Leaders should move past the remote work debate and build work cultures centered on mental health, flexibility and support. By Filippo Gramigna and Daniel Pirchio, co-CEOs of Onetag The debate over remote work versus office mandates shows no signs of slowing. The advertising world is no exception, where some argue that agencies should go fully […]
