One connector for all Onetag: how we brought the platform inside AI agents
by Sanjeya Cooray, Head of Engineering & Rosario Cannavò, Big Data Engineer Onetag The situation More clients and colleagues work through an AI assistant. They no longer want to open a console, hunt for the right menu entry and fill in a form: they want to ask their agent, “how much is this campaign spending?” […]
The Next Phase of Programmatic Driving Business Outcomes
MarTech Cube with Emma Lacey on the next phase of programmatic, focusing on AI, smarter optimisation and real business outcomes. Since the genesis of real-time bidding nearly 20 years ago, the programmatic ecosystem has been developing at a breathless pace. What began as a solution to the problem of shifting publishers’ unsold inventory, rapidly became […]
Onetag Appoints Peter Wallace as Chief Revenue Officer to Accelerate Global Growth
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, today (9th September, 2026) announced the appointment of Peter Wallace as chief revenue officer (CRO). Wallace will lead Onetag’s global commercial strategy as the company enters its next phase of international expansion. Wallace brings over 15 years of leadership experience in commercial strategy, enterprise […]
Demystifying Agentic Workflows: What They Are, Where They Add Value, And Why Guardrails Matter
In this guest article, Alexandra Balashoiu, Vice President of Product at programmatic adtech platform Onetag, distinguishes automation from true agentic workflows, identifies where agents can add value for buyers and publishers, and argues that shared standards will define whether agentic advertising succeeds. Agentic AI has quickly become one of the advertising industry’s biggest talking points. […]
Agentic workflows: plain sailing or an Odyssean journey?
Alexandra Balashoiu, Vice President of Product, Onetag Agentic AI has quickly become one of advertising’s most talked-about developments. The promise is compelling. Give an AI system an objective, let it navigate complexity, and allow it to take on work that would otherwise require constant human intervention. That idea has an interesting resonance as The Odyssey […]
Bid and forget: the streaming and batch layers behind our auctions
by Rosario Cannavò & Tommaso Nocchi, Big Data Engineers, Onetag Real-time bidding (RTB) is one of the most demanding environments in technology. Every time a web page loads with an empty ad slot, a sealed-bid auction fires and closes in under 250 milliseconds. Dozens of advertisers value the request, predict the outcome, set a price, […]
GenAI is disrupting publishing. Advertisers need programmatic AI to help repair it
by Elli Papadaki is SVP, global supply at Onetag The relationship between publishing, advertising, and AI is more closely linked than it might first appear. Weakness in one area carries through to the others, writes Onetag’s SVP. The rapid rise of ChatGPT and Google AI search has forced the media industry into a familiar conversation. […]
Onetag Appoints Alexandra Balashoiu as Vice President of Product
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, has announced the appointment of Alexandra Balashoiu as vice president of product. Her appointment will strengthen Onetag’s position as the new Value Exchange for the open internet, helping accelerate its next phase. Joining from Criteo, Alexandra brings more than a decade of experience building […]
Onetag Presents: Industry Perspectives – Will Proops, Head of Programmatic Partnerships, Sportradar
A Conversation with Will Proops, Head of Programmatic Partnerships at Sportradar Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing practical insights and perspectives on where the ecosystem is heading. In this edition, we’re […]
It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes
By Emma Lacey, SVP Demand Sales EMEA, Onetag Few terms have travelled through the programmatic industry quite as quickly as curation. Only a few years ago, it was discussed by a relatively small group of specialists. Today, agencies, platforms, and publishers all talk about it, and almost every corner of the ecosystem claims to offer […]