Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions

Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data processing and real-time cohort segmentation to Onetag’s Smart Curation platform, offering advertisers scalable, privacy-compliant audience targeting […]
Data Protection Day: ‘Marketers can play a crucial role in fostering consumer trust’

After a year that didn’t deliver on its promise to remove third-party cookies in Chrome, data privacy issues remain a key concern for consumers, but it’s the brands that stand to lose out most if they don’t get their data privacy ducks in a row. Data has become something of an obsession within the performance […]
2025 Predictions: Open Web

What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites are a major reason why almost a quarter of programmatic ad spend is squandered, […]
Solving Programmatic Advertising’s challenges with Smart Curation

by Filippo Gramigna Q: With 20+ years of experience in programmatic advertising space, what specific pain points do you think advertisers encounter in the ad tech ecosystem?Advertisers in the programmatic advertising ecosystem face numerous significant challenges. First, ensuring ad quality and brand safety is a never-ending challenge, with issues such as low viewability, ad fraud, and […]
Curation is not a buzzword: it’s a fundamental shift

By Harry Charalambous , Commercial Director, EMEA, Onetag There’s no getting away from all the coverage on curation, and we at Onetag are glad it’s getting the airtime it deserves. We firmly believe curation is the solution to a whole host of challenges impacting the industry, whether that’s the loss of existing demand-side signals, privacy […]
Onetag’s Keith Arrowsmith Talks 2024 Top Payors and Ad Tech with OAREX

With an excellent track record of making timely payments, Onetag was recognized as an H1 2024 OAREX Top Payor. Keith Arrowsmith shares more about Onetag and the current and future ad tech industry landscape. With an excellent track record of timely payments, Onetag was recognized as an OAREX Top Payor for H1 2024. Learn more […]
Curation: The industry inside track

By Keith Arrowsmith , Global Marketing Director at Onetag This year curation has come to the fore as the key programmatic topic of conversation alongside AI. At our recent Curation Experience London event, hosted with our friends at Campari Group , the audience buzz was evident. I was thrilled to moderate a panel discussion with […]
A publisher’s guide to semantic data

By Keith Arrowsmith , Global Marketing Director at Onetag As a privacy-friendly, brand-safe and cookieless solution, contextual advertising is now widely recognised as a game-changer for the effective serving of ads to engaged consumers, meeting them in the critical moments of their customer journey. Semantic data takes the contextual approach further, moving beyond keywords to […]
What’s 1 effective thing to achieve better representation in the industry?

During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry. An array of suggestions were put forward, from measurement to getting allies on board, from long-term investment to a shift to focus on retaining — not just […]
Rules to curate by: the future is smart

By Filippo Gramigna, co-CEO, Onetag While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central role in digital media strategies the world over. And there is sharp growth on the horizon – especially when it comes to smart, or AI-driven, curation. Recent research suggests that 87% of European […]