It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes
By Emma Lacey, SVP Demand Sales EMEA, Onetag Few terms have travelled through the programmatic industry quite as quickly as curation. Only a few years ago, it was discussed by a relatively small group of specialists. Today, agencies, platforms, and publishers all talk about it, and almost every corner of the ecosystem claims to offer […]
Onetag Dynamo Delivers 25% Lower CPA with Zero Tech Fee by Optimising Outcomes Before the Bid
Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and ROAS for advertisers. The solution brings buy-side intelligence directly to the source of inventory decisioning, […]
Connecting the dots between media, creative, and outcomes
By Keith Arrowsmith, Global Marketing Director Onetag explores how real-time signals are reshaping programmatic advertising on the open web, helping campaigns optimise performance while live and deliver clearer business outcomes Digital advertising has long been judged on the final leg of the journey. Most of the emphasis has been placed on post-campaign conversions, click-throughs, and […]
The Next Phase of Programmatic: Creating The Value Exchange for the Open Internet
By Keith Arrowsmith, Marketing Director, Onetag For more than a decade, programmatic advertising has transformed how digital media is bought and sold. Automation brought scale, efficiency, and the ability to optimise campaigns in real time. But despite these advances, many advertisers still face the same core challenge: turning programmatic investment into clear, measurable outcomes across […]
International Women’s Day – A Day in the Life at Onetag Celebrating Women Shaping Ad Tech
International Women’s Day is an opportunity to recognise the women shaping our industry every day. At Onetag, that impact spans teams, disciplines, and markets; from customer success to product and leadership. To mark the occasion, we asked members of our team to share what their roles involve, what a typical day looks like, and the […]
Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising
Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, the transaction marks a clear milestone in Onetag’s evolution as the next-generation value exchange for the open internet. For […]
Onetag Presents: Industry Perspectives – Eugenia Leonardi, Head of Ad Operations, Citynews
A Conversation with Eugenia Leonardi, Head of Ad Operations at Citynews Welcome to Industry Perspectives, the content series from Onetag where we spotlight the people shaping the evolution of programmatic and ad tech. Each edition brings forward real voices from across the ecosystem, sharing hands-on experience and thoughtful views on how the industry is changing. […]
Smart observability: building one of the industry’s most efficient RTB infrastructures
by Federico Soave, Head of Infrastructure, Onetag Real-time bidding (RTB) is one of the most demanding environments in technology. Millions of auctions per second must be served under strict latency requirements measured in milliseconds. At this scale, performance and efficiency depend on more than infrastructure choices alone. Over time, we’ve found that sustained operational excellence […]
AI Needs Journalism: Why Investing in Media Sustainability Benefits Everyone
by Filippo Gramigna, co-CEO, Onetag My parents were both tier-one journalists in Italy. My grandfather was editor-in-chief of the country’s most important newspaper. And I started my own career in journalism, learning how to find reliable sources, structure a story, and ask the question that matters most: What’s the point? Lately, as the advertising and […]
Onetag Presents: Industry Perspectives – Elsa Alonzo, Head of Data & Programmatic, GMC Media
A Conversation with Elsa Alonzo, Head of Data & Programmatic at GMC Media Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing practical insights and perspectives on where the ecosystem is heading. In this […]