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Cookie Deprecation is Dead: What Should the Industry Do Now? 

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. Surprising? We’ll let you be the judge of that.  In a blog post published on Monday, Anthony Chavez – vice-president of Privacy […]

‘Their plan has failed’: Industry reacts to Google’s cookie u-turn

The tech giant’s shock reversal has been met with a mix of relief and frustration from adland, with questions over its ‘new path’ of user choice. PMW spoke to 10 experts to discuss the implications onpublishers, adtech vendors and the wider industry. Last night in a major shift, Google decided to scrap its four-year effort […]

Smart Curation for the Open Internet

Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many are also still finding their feet, as they question the mechanics behind curation, and how exactly it can benefit them. It’s a hot […]

Onetag partners with Cedara on emissions measurement

Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected carbon intelligence platform Cedara to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara as a core element of its corporate sustainability strategy and provide comprehensive emissions measurement for buy-and sell-side customers as part […]

Cannes on Camera with Onetag

Keith Arrowsmith, Marketing Director at Programmatic adtech OneTag, takes us through the company’s recently announced AI-co pilot Smart Curation platform and what he’s taking away from the Cannes Lions Festival… Watch the full Interview here: Media Shotz

Can curation revive the programmatic open auction?

Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation. Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There are also concerns about the ‘murkiness’ of the open auction, focusing […]