What’s 1 effective thing to achieve better representation in the industry?
During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry. An array of suggestions were put forward, from measurement to getting allies on board, from long-term investment to a shift to focus on retaining — not just […]
Rules to curate by: the future is smart
By Filippo Gramigna, co-CEO, Onetag While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central role in digital media strategies the world over. And there is sharp growth on the horizon – especially when it comes to smart, or AI-driven, curation. Recent research suggests that 87% of European […]
The evolution of smart curation With Daniel Pirchio, Founder & CEO, Onetag
In our latest episode of Life in Digital, we spoke to Daniel Pirchio, Founder and CEO at Onetag, about the evolution of the company from his first teenage venture to market-leading global curation platform. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital […]
Prime Day 2024: Agencies and adtechs share marketing insights
The global online retail bonanza known as the Amazon Prime Day 2024 falls Tuesday and Wednesday (8 – 9 October), as well-prepared shoppers start their search for early deals and bargains. For brands it will deliver a vital insight into next month’s now traditional melee of Black Friday and Cyber Monday, so what should they be doing […]
Semantic data: 5 minutes with… Daniel Pirchio
There’s a lot of noise around semantic advertising at the moment, especially on the buy side. But how can publishers leverage semantic data to ensure they deliver the most relevant content to their audience? We find out from Onetag founder and CEO Daniel Pirchio. Q: Contextual and semantic data have become popular targeting methods on […]
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on how AI can deliver business efficiencies, enhance customer experiences, and create innovative products. Retail […]
DMEXCO 2024: Onetag, Chief Innovation Officer, Salvo Nicotra
Salvatore Nicotra, Chief Innovation Officer, joins Mark Johnson live at DMEXCO 2024 to discuss the latest in campaign performance, strategic Partnerships, and the power of SmartCuration. Here’s what Salvo had to say:“One of the most important topics here at DMEXCO is AI. We see the capabilities of AI delivering great success in programmatic media curation […]
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation
Onetag, the AI-powered smart curation platform for high media quality and better performance, today announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU attention metric data, and make AU threshold-based targeting options available within Onetag’s Smart Curation platform for programmatic deal […]
Audigent and Onetag integrate to combine real-time data and AI-powered curation
Data activation, curation and identity platform Audigent has announced a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart Curation technology into its own proprietary platform via Audigent’s Real Time Data API Service, Audigent’s clients will benefit from immediate access to Onetag’s global premium publisher […]
Why brands shouldn’t dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape. Advertising alongside news content—even controversial topics—may be as safe and effective for brands as ads in traditionally positive environments […]
