Life@Onetag: Onboarding Done Right
Meet Dylan Steinfeld, Customer Success Manager on the Supply team, based in New York. We caught up with him to chat about his first few months at Onetag and what life’s really like behind the scenes. 1. Can you tell us a bit about your role and what brought you to Onetag? I manage accounts […]
The difference between an exchange and an SSP — and why it matters (especially for curation)
By Keith Arrowsmith, Marketing Director, Onetag In ad tech, it’s common to hear “exchange” and “SSP” used interchangeably. But while both operate on the sell side of the programmatic ecosystem, they aren’t the same — and as buyer expectations evolve and curation becomes central to media quality and performance, the difference matters more than ever. […]
Collaboration, control and culture: the new face of indie agency growth
While the networks focus on scale, consolidation and automation, independent media agencies are growing on their own terms, fuelled by talent, trust and agility. At New Digital Age’s latest indie agencies roundtable, chaired by Editor-in-Chief Justin Pearse, leaders from across the UK indie media agency ecosystem gathered to explore the realities of growth in 2025. […]
Life@Onetag: Career Journeys & Growth
Meet Virginia Ciabatti, Customer Success Manager on our supply team, based in Pisa, Italy. For this first entry to the new Life@Onetag series, we caught up with Virginia to learn more about her career journey. From bold pivots to unexpected lessons, here’s what they shared about growing with Onetag and beyond! 1. Can you tell […]
Independent agency growth: putting people, product and purpose first
At a time when the big networks are wrestling with transformation, consolidation and leadership churn, independent agencies are enjoying a period of renewed momentum. But as the latest New Digital Age roundtable revealed, growth for indies in 2025 means more than just revenue. It is about culture, clarity, and choosing your battles. Chaired by New […]
Open Market Podcast: Onetag co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech
What does it take to scale a European ad tech company globally? Onetag co-CEO Filippo Gramigna joins Joe Zappa and Eric Franchi on the Open Market podcast to share his journey at Onetag and what he’s learned leading alongside our Founder and co-CEO, Daniel Pirchio. The conversation covers:🔹How and when to expand from Europe to […]
Could AI Shift Ad Tech to a SaaS Model?
By Filippo Gramigna, co-CEO, Onetag Many have tried to change ad tech’s business model. Not only to reduce fees or increase transparency, but also because, they argue, the current transactional system fails to align with business outcomes. The platforms that power the open web still operate like intermediaries, charging per impression or as a percentage […]
Lo que el lado de la oferta puede aprender del lado de la demanda en programática
En el panorama publicitario, especialmente en el ámbito de la publicidad programática, el término curation a menudo se presenta como un campo de batalla entre el lado de la demanda, el lado de la oferta y los publishers. Pero esta visión pasa por alto el panorama general. Cuando se hace bien, curation no trata de “lados”. […]
Adding the Key Ingredient to Curation
By Filippo Gramigna, co-CEO, Onetag Curation is one of the most talked-about trends in programmatic right now — and also one of the most misunderstood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous approaches: package some domains, add a data partner, throw a bow on it. The […]
Onetag’s Filippo Gramigna on rethinking data, brand suitability, and making curation work for publishers
When the sell side supports the buy side with Curation everyone benefits:– Buyers generate better ROI, faster– Publishers increase demand for their high-quality inventory– The ecosystem sees reduced complexity and cleaner supply paths Find out how, as Fern Potter, Multilocal SVP Strategy & Growth, interviews Filippo Gramigna, Onetag co-CEO, in the new episode of Curation […]
