Semantic data – the jewel of contextual advertising
By Keith Arrowsmith, Global Product Marketing Director, Onetag As marketers navigate the online world, ever mindful of the risk of their ads appearing in poor-quality environments, ensuring brand-safe advertising alongside relevant and high-quality journalism has never been so important. Most browsers are already cookieless, with Chrome to follow, so the old ways of targeting based […]
Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation. Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There are also concerns about the ‘murkiness’ of the open auction, focusing […]
Using curation technology to drive more relevant content in an era of critical consumers
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Is the open auction dying – or is this its time to shine?
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Improving sustainability with AI-driven programmatic advertising technology
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Onetag announces new hires
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Onetag nomina Salvo Nicotra Chief Innovation Officer e accelera l’espansione internazionale
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Artificial Intelligence and Programmatic Advertising: Taking a Next-level Strategic Approach to Targeting and Personalization using AI ML
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Onetag’s CEO on a new era of programmatic curation
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
