One connector for all Onetag: how we brought the platform inside AI agents
by Sanjeya Cooray, Head of Engineering & Rosario Cannavò, Big Data Engineer Onetag The situation More clients and colleagues work through an AI assistant. They no longer want to open a console, hunt for the right menu entry and fill in a form: they want to ask their agent, “how much is this campaign spending?” […]
Agentic workflows: plain sailing or an Odyssean journey?
Alexandra Balashoiu, Vice President of Product, Onetag Agentic AI has quickly become one of advertising’s most talked-about developments. The promise is compelling. Give an AI system an objective, let it navigate complexity, and allow it to take on work that would otherwise require constant human intervention. That idea has an interesting resonance as The Odyssey […]
Bid and forget: the streaming and batch layers behind our auctions
by Rosario Cannavò & Tommaso Nocchi, Big Data Engineers, Onetag Real-time bidding (RTB) is one of the most demanding environments in technology. Every time a web page loads with an empty ad slot, a sealed-bid auction fires and closes in under 250 milliseconds. Dozens of advertisers value the request, predict the outcome, set a price, […]
It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes
By Emma Lacey, SVP Demand Sales EMEA, Onetag Few terms have travelled through the programmatic industry quite as quickly as curation. Only a few years ago, it was discussed by a relatively small group of specialists. Today, agencies, platforms, and publishers all talk about it, and almost every corner of the ecosystem claims to offer […]
Connecting the dots between media, creative, and outcomes
By Keith Arrowsmith, Global Marketing Director Onetag explores how real-time signals are reshaping programmatic advertising on the open web, helping campaigns optimise performance while live and deliver clearer business outcomes Digital advertising has long been judged on the final leg of the journey. Most of the emphasis has been placed on post-campaign conversions, click-throughs, and […]
Smart observability: building one of the industry’s most efficient RTB infrastructures
by Federico Soave, Head of Infrastructure, Onetag Real-time bidding (RTB) is one of the most demanding environments in technology. Millions of auctions per second must be served under strict latency requirements measured in milliseconds. At this scale, performance and efficiency depend on more than infrastructure choices alone. Over time, we’ve found that sustained operational excellence […]
How to Innovate Mission-Critical Platforms Without Disruption: AWS Summit Edition
by Martino Salbego, Head of Big Data, Onetag Staying ahead of the technological curve is no longer just an option—it is a strategic imperative. We all know that technical stagnation leads to debt, a cost that eventually far outweighs the price of a planned upgrade. However, the real challenge isn’t simply adopting “the new.” The […]
Why advertising still undervalues quality journalism, and what might help redress the balance
Filippo Gramigna, Onetag, on the limits of programmatic by Filippo Gramigna, co-CEO, Onetag Onetag is an Italian-headquartered advertising technology company, with full teams in the UK and US, that helps advertisers and publishers manage how ads are delivered across the open web. Its platform filters and curates digital inventory before it reaches media buyers, aiming to […]
Cross-Browser and Cross-Device Challenges in Programmatic Advertising: The Hardest Problem You Don’t See
By Federico Liccione, Head of Ad Delivery Ever wondered why an ad looks perfect on your laptop but breaks inside an app? Behind every flawless impression lies a hidden battle: making ads render consistently across countless browsers and devices. Here’s why this matters—and how we tackle it. The Invisible Challenge Cross-browser and cross-device fragmentation is […]
The next wave of curation and media quality
As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains. by Keith Arrowsmith, Global Marketing Director. Onetag Programmatic buying has spent years trying to climb out from under its own weight. What began as a way to organise inventory and […]