Supply-Side Data Signals: setting the course for programmatic’s future
By Salvatore Nicotra, Chief Innovation Officer, Onetag Onetag: Smart Curation of supply-side data signals is redefining the efficiency of programmatic advertising Month by month, supply-side curation is steadily reshaping advertising inventory optimization strategies, ensuring more relevant impressions and enhancing campaign performance. By leveraging advanced data science and real-time artificial intelligence technologies, supply-side data signals serve […]
Why curation is the smart approach for independent agencies
By Dan Scherer, SVP global sales, demand, and partnerships A defining strength of independent media agencies is their agility in embracing new ways of working. This enables them to move quickly and capitalize on market shifts. Their start-up and scale-up mindset helps them rapidly align with emerging tools and technologies to seize new opportunities. This […]
Supply-side data signals: driving the next generation of programmatic media
by Salvatore Nicotra, Chief Innovation Officer, Onetag The advantages of supply-side curation have been widely discussed and debated, but now the industry is starting to home in on exactly how to curate inventory, as we move from traditional approaches to a new era known as signals-based advertising. According to Adweek’s latest guide, Thrive in a […]
Curation – make sure you check the ingredients on the label
By Elli Papadaki , SVP Global Supply Sales, Onetag Seb Joseph’s Digiday article “The Semantic Slide of Programmatic’s Power Word: Curation”, examines the industry’s wider use of this term and the vagueness this is causing. Curation represents a market shift, and as with any major change, others will seek to join the wave and benefit […]
Busting the Myths: All the Questions You’ve Ever Wanted to Ask About Supply-Side Curation
By Keith Arrowsmith, Marketing Director, Onetag There has been no shortage of discussion about curation recently, with other variations such as ‘supply-side curation’ and ‘vertical curation’ also entering the conversation. Anything that’s accelerating as fast as the curation movement is bound to attract differing opinions and perspectives. Indeed, in his latest article, Tom Wolfe questions […]
Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem
Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag’s digital emissions. Real-time AI curation filters inventory at the source and optimises ad impression attributes at the placement level, delivering superior […]
Smart Curation prevents wasted advertising money
Programmatic advertising without filters is like fishing in the open sea—you catch fish, but also trash. Smart curation, on the other hand, creates “artificial ponds” that only catch high-quality fish, i.e., relevant traffic. AI plays a crucial role in this, explains Mabroor Ahmad in his guest article for MEEDIA. By Mabroor Ahmad, Supply Sales Director […]
Accelerate Action: Voices from Our Team on International Women’s Day
This year’s International Women’s Day theme is Accelerate Action, highlighting the urgent need to accelerate gender equality. While progress has been made, the World Economic Forum projects that true gender parity won’t be reached until 2158—a timeline we cannot accept. This theme calls for bold, immediate action to dismantle the systemic barriers and biases holding […]
Supply-Side Data Signals – the Heart of Programmatic’s Curation Engine
By Salvo Nicotra, Chief Innovation Officer, Onetag Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best. This article aims to provide a primer of the main data signals available for curators […]
Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform
Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built for buy-side curation. This […]
