Shaping the Flow: Building a Traffic Shaping Algorithm Inside an Exchange
By Flavio Porri, Head of Onetag Data Science n digital advertising, optimizing latency and throughput can significantly impact performance and revenue. For a programmatic exchange, optimizing every bit of traffic that flows through its pipes isn’t just a matter of efficiency, it’s a matter of survival. Traffic shaping is the process of managing and prioritizing […]
How to move beyond burn and learn ad buying
By Keith Arrowsmith, Marketing Director, Onetag In programmatic advertising, it’s still common to launch a campaign, spend budget to gather performance data, and then start to re-optimize once results come in. But while it’s long been accepted as standard practice, this “burn and learn” model is also a major source of waste, delay, and missed […]
Onetag Presents: Industry Perspectives
A Conversation with Pin-Ju Chiang, Director of Ad Platform at Overwolf Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, we’re […]
AdTech UNFILTERED Podcast: The Untapped Power of Curation
Featuring: Filippo Gramigna, co-CEO, Onetag What does programmatic curation really mean – and why is it reshaping the industry? In the latest episode of AdTech Unfiltered, Onetag co-CEO Filippo Gramigna joins host Noor Naseer to unpack the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem. Filippo explains:“Curation is optimizing inventory in […]
The Unsung Hero Of Ad Tech’s AI Revolution: The Cloud
By Daniel Pirchio, Onetag Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ecosystem, from media planning and creative to optimization and reporting. But while AI captures the spotlight, another foundational technology has quietly enabled […]
How Ad Tech’s Cloud Transformation Can Keep Up With Its Automation Goals
By Filippo Gramigna, co-CEO, Onetag Early in 2025, AdExchanger declared that this year, ad tech would go to the clouds. In many ways, this has proven true: across the industry, platforms are migrating workloads to cloud environments, modernizing their data pipelines, and reengineering their backend systems for scale. But migration alone doesn’t always mean transformation. […]
Life@Onetag: Onboarding Done Right
Meet Dylan Steinfeld, Customer Success Manager on the Supply team, based in New York. We caught up with him to chat about his first few months at Onetag and what life’s really like behind the scenes. 1. Can you tell us a bit about your role and what brought you to Onetag? I manage accounts […]
The difference between an exchange and an SSP — and why it matters (especially for curation)
By Keith Arrowsmith, Marketing Director, Onetag In ad tech, it’s common to hear “exchange” and “SSP” used interchangeably. But while both operate on the sell side of the programmatic ecosystem, they aren’t the same — and as buyer expectations evolve and curation becomes central to media quality and performance, the difference matters more than ever. […]
Collaboration, control and culture: the new face of indie agency growth
While the networks focus on scale, consolidation and automation, independent media agencies are growing on their own terms, fuelled by talent, trust and agility. At New Digital Age’s latest indie agencies roundtable, chaired by Editor-in-Chief Justin Pearse, leaders from across the UK indie media agency ecosystem gathered to explore the realities of growth in 2025. […]
Life@Onetag: Career Journeys & Growth
Meet Virginia Ciabatti, Customer Success Manager on our supply team, based in Pisa, Italy. For this first entry to the new Life@Onetag series, we caught up with Virginia to learn more about her career journey. From bold pivots to unexpected lessons, here’s what they shared about growing with Onetag and beyond! 1. Can you tell […]
