International Women’s Day – A Day in the Life at Onetag Celebrating Women Shaping Ad Tech
International Women’s Day is an opportunity to recognise the women shaping our industry every day. At Onetag, that impact spans teams, disciplines, and markets; from customer success to product and leadership. To mark the occasion, we asked members of our team to share what their roles involve, what a typical day looks like, and the […]
Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising
Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, the transaction marks a clear milestone in Onetag’s evolution as the next-generation value exchange for the open internet. For […]
Onetag Presents: Industry Perspectives – Eugenia Leonardi, Head of Ad Operations, Citynews
A Conversation with Eugenia Leonardi, Head of Ad Operations at Citynews Welcome to Industry Perspectives, the content series from Onetag where we spotlight the people shaping the evolution of programmatic and ad tech. Each edition brings forward real voices from across the ecosystem, sharing hands-on experience and thoughtful views on how the industry is changing. […]
Smart observability: building one of the industry’s most efficient RTB infrastructures
by Federico Soave, Head of Infrastructure, Onetag Real-time bidding (RTB) is one of the most demanding environments in technology. Millions of auctions per second must be served under strict latency requirements measured in milliseconds. At this scale, performance and efficiency depend on more than infrastructure choices alone. Over time, we’ve found that sustained operational excellence […]
AI Needs Journalism: Why Investing in Media Sustainability Benefits Everyone
by Filippo Gramigna, co-CEO, Onetag My parents were both tier-one journalists in Italy. My grandfather was editor-in-chief of the country’s most important newspaper. And I started my own career in journalism, learning how to find reliable sources, structure a story, and ask the question that matters most: What’s the point? Lately, as the advertising and […]
Onetag Presents: Industry Perspectives – Elsa Alonzo, Head of Data & Programmatic, GMC Media
A Conversation with Elsa Alonzo, Head of Data & Programmatic at GMC Media Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing practical insights and perspectives on where the ecosystem is heading. In this […]
How to Innovate Mission-Critical Platforms Without Disruption: AWS Summit Edition
by Martino Salbego, Head of Big Data, Onetag Staying ahead of the technological curve is no longer just an option—it is a strategic imperative. We all know that technical stagnation leads to debt, a cost that eventually far outweighs the price of a planned upgrade. However, the real challenge isn’t simply adopting “the new.” The […]
Why advertising still undervalues quality journalism, and what might help redress the balance
Filippo Gramigna, Onetag, on the limits of programmatic by Filippo Gramigna, co-CEO, Onetag Onetag is an Italian-headquartered advertising technology company, with full teams in the UK and US, that helps advertisers and publishers manage how ads are delivered across the open web. Its platform filters and curates digital inventory before it reaches media buyers, aiming to […]
Cross-Browser and Cross-Device Challenges in Programmatic Advertising: The Hardest Problem You Don’t See
By Federico Liccione, Head of Ad Delivery Ever wondered why an ad looks perfect on your laptop but breaks inside an app? Behind every flawless impression lies a hidden battle: making ads render consistently across countless browsers and devices. Here’s why this matters—and how we tackle it. The Invisible Challenge Cross-browser and cross-device fragmentation is […]
The next wave of curation and media quality
As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains. by Keith Arrowsmith, Global Marketing Director. Onetag Programmatic buying has spent years trying to climb out from under its own weight. What began as a way to organise inventory and […]
