How curation is reuniting media and creative
By Keith Arrowsmith, Marketing Director, Onetag Media and creative were always meant to be two sides of the same coin. The big idea would shape where the ad would run, and the media environment would reinforce the message. But as programmatic advertising scaled, that balance broke. Creative and media got decoupled. Creative was treated as […]
Onetag Presents: Industry Perspectives – Sara Vincent, Managing Director UK, Utiq
A Conversation with Sara Vincent, Managing Director UK at Utiq Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, we’re thrilled to speak with Sara Vincent, Managing Director UK and […]
How independents can scale like a network (without becoming one)
By Emma Lacey, SVP Sales Demand EMEA, Onetag Independent agencies are having a moment. While large holding groups focus on restructuring and consolidation, independents are building momentum by winning new clients, attracting senior talent, and showing that growth can be measured in quality as much as quantity. Their strength comes from their unique mindset. These […]
Onetag Presents: Industry Perspectives – Elsa Demain-Griffiths, Director of Digital Sales & Innovation, The Telegraph
A Conversation with Elsa Demain-Griffiths, Director of Digital Sales & Innovation at The Telegraph Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, […]
The difference between an exchange and an SSP – and why it matters (especially for curation)
by Keith Arrowsmith, Onetag Why does the distinction between traditional SSPs and modern exchanges matter more than ever in the era of AI and performance-based buying? Buyers today need more than platforms that only promise access. They need systems capable of making the most intelligent decisions. The difference between an exchange and an SSP — […]
Retailers: This holiday season, don’t undervalue the open web
by Filippo Gramigna, Onetag In the run-up to peak shopping season, every retailer is asking the same question: Where can I capture the most attention, at the right time, without overspending? Most holiday digital marketing campaigns will zero in on the usual suspects: walled gardens, owned media, and major retail marketplaces. But while those channels […]
Onetag Presents: Industry Perspectives – David Lahoz, Founder & CEO, Naurus
A conversation with David Lahoz, Founder & CEO of Naurus Welcome to Industry Perspectives, Onetag’s series spotlighting leaders who are shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing insights, lessons learned, and visions for what’s ahead. In this edition, we’re excited to hear from David Lahoz, […]
Why mental health matters more than where people work
Leaders should move past the remote work debate and build work cultures centered on mental health, flexibility and support. By Filippo Gramigna and Daniel Pirchio, co-CEOs of Onetag The debate over remote work versus office mandates shows no signs of slowing. The advertising world is no exception, where some argue that agencies should go fully […]
Onetag Presents: Industry Perspectives – Diana Moyano Saenz-Tejada, Head of Programmatic, El Confidencial
A Conversation with Diana Moyano Saenz-Tejada, Head of Programmatic, El Confidencial Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, we’re […]
Onetag Partners with Lotame to Activate High-Value Global Audiences at Scale
Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides access to the Lotame Data Exchange (LDX) taxonomy for both immediate Deal ID activation, as […]
