Onetag ottiene il finanziamento FLEXWELL dalla Regione Toscana per promuovere benessere organizzativo e conciliazione vita-lavoro
Siamo lieti di annunciare che Onetag è tra le aziende selezionate nell’ambito del programma FLEXWELL – Piani di Welfare Aziendale per la conciliazione vita-lavoro, finanziato dalla Regione Toscana attraverso il Programma Regionale del Fondo Sociale Europeo Plus (FSE+) 2021–2027. Questo traguardo rappresenta una nuova e importante tappa nel nostro impegno costante a creare un ambiente […]
What Agencies Really Need From Ad Tech in the AI Era
By Filippo Gramigna, Co-CEO As AI technologies evolve, agencies are keeping pace. From building proprietary algorithms to launching large marketing models like WPP’s new Open Intelligence platform, media networks are doubling down on automation, agent-driven insights, and custom tooling for their clients. But as planning, targeting, and creative become increasingly driven by AI, one thing […]
What Genuine Curation Requires
By Filippo Gramigna, Co-CEO Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous approaches: Package a few domains, add a data partner, and throw a bow on it. The result is more […]
Onetag has been recognised as an OAREX top payor for H2 2024
We’re proud to share that Onetag has once again been recognized by OAREX as a Top Payor – this time for H2 2024. Consistent on-time payments support the publishers who power the premium open internet, helping the programmatic advertising ecosystem continue to thrive. We’re delighted to receive this recognition of our ongoing commitment to operational […]
Supply-Side Data Signals: setting the course for programmatic’s future
By Salvatore Nicotra, Chief Innovation Officer, Onetag Onetag: Smart Curation of supply-side data signals is redefining the efficiency of programmatic advertising Month by month, supply-side curation is steadily reshaping advertising inventory optimization strategies, ensuring more relevant impressions and enhancing campaign performance. By leveraging advanced data science and real-time artificial intelligence technologies, supply-side data signals serve […]
Why curation is the smart approach for independent agencies
By Dan Scherer, SVP global sales, demand, and partnerships A defining strength of independent media agencies is their agility in embracing new ways of working. This enables them to move quickly and capitalize on market shifts. Their start-up and scale-up mindset helps them rapidly align with emerging tools and technologies to seize new opportunities. This […]
Supply-side data signals: driving the next generation of programmatic media
by Salvatore Nicotra, Chief Innovation Officer, Onetag The advantages of supply-side curation have been widely discussed and debated, but now the industry is starting to home in on exactly how to curate inventory, as we move from traditional approaches to a new era known as signals-based advertising. According to Adweek’s latest guide, Thrive in a […]
Curation – make sure you check the ingredients on the label
By Elli Papadaki , SVP Global Supply Sales, Onetag Seb Joseph’s Digiday article “The Semantic Slide of Programmatic’s Power Word: Curation”, examines the industry’s wider use of this term and the vagueness this is causing. Curation represents a market shift, and as with any major change, others will seek to join the wave and benefit […]
Busting the Myths: All the Questions You’ve Ever Wanted to Ask About Supply-Side Curation
By Keith Arrowsmith, Marketing Director, Onetag There has been no shortage of discussion about curation recently, with other variations such as ‘supply-side curation’ and ‘vertical curation’ also entering the conversation. Anything that’s accelerating as fast as the curation movement is bound to attract differing opinions and perspectives. Indeed, in his latest article, Tom Wolfe questions […]
Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem
Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag’s digital emissions. Real-time AI curation filters inventory at the source and optimises ad impression attributes at the placement level, delivering superior […]
