Lo que el lado de la oferta puede aprender del lado de la demanda en programática
En el panorama publicitario, especialmente en el ámbito de la publicidad programática, el término curation a menudo se presenta como un campo de batalla entre el lado de la demanda, el lado de la oferta y los publishers. Pero esta visión pasa por alto el panorama general. Cuando se hace bien, curation no trata de “lados”. […]
Adding the Key Ingredient to Curation
By Filippo Gramigna, co-CEO, Onetag Curation is one of the most talked-about trends in programmatic right now — and also one of the most misunderstood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous approaches: package some domains, add a data partner, throw a bow on it. The […]
Onetag’s Filippo Gramigna on rethinking data, brand suitability, and making curation work for publishers
When the sell side supports the buy side with Curation everyone benefits:– Buyers generate better ROI, faster– Publishers increase demand for their high-quality inventory– The ecosystem sees reduced complexity and cleaner supply paths Find out how, as Fern Potter, Multilocal SVP Strategy & Growth, interviews Filippo Gramigna, Onetag co-CEO, in the new episode of Curation […]
The Six Sells Podcast with Onetag’s co-CEO Filippo Gramigna
Curation is a fundamental shift, and Onetag is proud to be a pioneer in this movement. Discover the power of curation and the challenges it’s solving in the latest edition ofThe Six Sells Podcast, where Mike Nicholson interviews Filippo Gramigna, Onetag’s co-CEO. Filippo shares how Smart Curation:– Removes costs and complexity for the demand side […]
Onetag Presents: Industry Perspectives – Vivian Ceresero, Head of Ad Operations, Piemme Spa
A Conversation with Vivian Ceresero, Head of Ad Operations at Piemme Spa Welcome to Industry Perspectives, a new content series from Onetag where we spotlight leaders shaping the future of programmatic and ad tech. Each edition brings real voices from the field, sharing insights, lessons learned, and visions about what’s next. We’re thrilled to kick […]
What the Programmatic Sell Side Can Learn From the Buy Side
By Keith Arrowsmith, Global Marketing Director In media coverage on programmatic advertising, curation is often framed as a battleground between the buy side, the sell side, and publishers. But that view misses the bigger picture. Done right, curation isn’t about sides. It’s about system-level outcomes that benefit everyone involved and address the pain points that […]
Onetag ottiene il finanziamento FLEXWELL dalla Regione Toscana per promuovere benessere organizzativo e conciliazione vita-lavoro
Siamo lieti di annunciare che Onetag è tra le aziende selezionate nell’ambito del programma FLEXWELL – Piani di Welfare Aziendale per la conciliazione vita-lavoro, finanziato dalla Regione Toscana attraverso il Programma Regionale del Fondo Sociale Europeo Plus (FSE+) 2021–2027. Questo traguardo rappresenta una nuova e importante tappa nel nostro impegno costante a creare un ambiente […]
What Agencies Really Need From Ad Tech in the AI Era
By Filippo Gramigna, Co-CEO As AI technologies evolve, agencies are keeping pace. From building proprietary algorithms to launching large marketing models like WPP’s new Open Intelligence platform, media networks are doubling down on automation, agent-driven insights, and custom tooling for their clients. But as planning, targeting, and creative become increasingly driven by AI, one thing […]
What Genuine Curation Requires
By Filippo Gramigna, Co-CEO Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous approaches: Package a few domains, add a data partner, and throw a bow on it. The result is more […]
Onetag has been recognised as an OAREX top payor for H2 2024
We’re proud to share that Onetag has once again been recognized by OAREX as a Top Payor – this time for H2 2024. Consistent on-time payments support the publishers who power the premium open internet, helping the programmatic advertising ecosystem continue to thrive. We’re delighted to receive this recognition of our ongoing commitment to operational […]
