Audigent and Onetag integrate to combine real-time data and AI-powered curation
Data activation, curation and identity platform Audigent has announced a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart Curation technology into its own proprietary platform via Audigent’s Real Time Data API Service, Audigent’s clients will benefit from immediate access to Onetag’s global premium publisher […]
Why brands shouldn’t dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape. Advertising alongside news content—even controversial topics—may be as safe and effective for brands as ads in traditionally positive environments […]
Dstillery Integrates with Onetag for AI-Powered Ad Targeting Solutions
Partnership empowers brands and agencies with cutting-edge targeting technology and enhanced advertising performance Dstillery, the leader in AI ad targeting, today announced its audience solutions are now seamlessly integrated with AI-powered curation platform, Onetag. The strategic partnership brings Dstillery’s patented data science to brands and agencies using the Onetag Smart Curation platform, driving exceptional campaign effectiveness […]
AI-powered curation: the future of programmatic advertising
By Filippo Gramigna, co-CEO, Onetag Curation is being hailed as the ‘next big thing’ in adtech. And with a recent ANA report identifying up to $31 billion wastage in global open web advertising – due to non-measurable, non-viewable, MFA (Made For Advertising) or IVT (Invalid Traffic) placements – it’s clear to see the need for more carefully […]
How Smart Curation solves programmatic advertising’s efficiency challenge
By Keith Arrowsmith, Marketing Director, Onetag For the full story of how Smart Curation for the Open Internet is solving programmatic advertising’s efficiency challenge, download the guide here. In recent years, the reputation of the open web as an efficient, high-performing advertising channel has been tarnished by the sheer volume of poor-quality inventory that routinely […]
Chrome Cookie Deprecation: Onetag Response
In a blog post published on Monday, Anthony Chavez – vice-president of Privacy Sandbox – briefly detailed Google’s new plan. Instead of going through with third-party cookie deprecation, Google now intends to “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing”. Users will be able […]
Chrome Cookie Deprecation: Onetag Response
After four years of efforts to phase out cookies, Google has decided to keep them in its Chrome browser. Instead of eliminating cookies, Google will now offer users a new experience in Chrome that allows them to make an informed choice regarding their cookie preferences, which they can adjust anytime. What can we expect to see […]
Chrome Cookie Deprecation: Onetag Response
In a blog post yesterday, Google announced that it doesn’t intend to deprecate third party cookies. Instead, it suggests offering users a choice between third-party cookies and other tech, such as Privacy Sandbox, in its browser. PMW spoke to a panel of marketing leaders to ascertain how this will impact marketers plans going into the […]
Smart Curation for the Open Internet
Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many are also still finding their feet, as they question the mechanics behind curation, and how exactly it can benefit them. It’s a hot […]
Onetag partners with Cedara on emissions measurement
Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected carbon intelligence platform Cedara to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara as a core element of its corporate sustainability strategy and provide comprehensive emissions measurement for buy-and sell-side customers as part […]
