Open Market Podcast: Onetag co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech
What does it take to scale a European ad tech company globally? Onetag co-CEO Filippo Gramigna joins Joe Zappa and Eric Franchi on the Open Market podcast to share his journey at Onetag and what he’s learned leading alongside our Founder and co-CEO, Daniel Pirchio. The conversation covers:🔹How and when to expand from Europe to […]
Could AI Shift Ad Tech to a SaaS Model?
By Filippo Gramigna, co-CEO, Onetag Many have tried to change ad tech’s business model. Not only to reduce fees or increase transparency, but also because, they argue, the current transactional system fails to align with business outcomes. The platforms that power the open web still operate like intermediaries, charging per impression or as a percentage […]
Lo que el lado de la oferta puede aprender del lado de la demanda en programática
En el panorama publicitario, especialmente en el ámbito de la publicidad programática, el tĂ©rmino curation a menudo se presenta como un campo de batalla entre el lado de la demanda, el lado de la oferta y los publishers. Pero esta visiĂłn pasa por alto el panorama general. Cuando se hace bien, curation no trata de “lados”. […]
Adding the Key Ingredient to Curation
By Filippo Gramigna, co-CEO, Onetag Curation is one of the most talked-about trends in programmatic right now — and also one of the most misunderstood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous approaches: package some domains, add a data partner, throw a bow on it. The […]
Onetag’s Filippo Gramigna on rethinking data, brand suitability, and making curation work for publishers
When the sell side supports the buy side with Curation everyone benefits:– Buyers generate better ROI, faster– Publishers increase demand for their high-quality inventory– The ecosystem sees reduced complexity and cleaner supply paths Find out how, as Fern Potter, Multilocal SVP Strategy & Growth, interviews Filippo Gramigna, Onetag co-CEO, in the new episode of Curation […]
The Six Sells Podcast with Onetag’s co-CEO Filippo Gramigna
Curation is a fundamental shift, and Onetag is proud to be a pioneer in this movement. Discover the power of curation and the challenges it’s solving in the latest edition ofThe Six Sells Podcast, where Mike Nicholson interviews Filippo Gramigna, Onetag’s co-CEO. Filippo shares how Smart Curation:– Removes costs and complexity for the demand side […]
Onetag Presents: Industry Perspectives – Vivian Ceresero, Head of Ad Operations, Piemme Spa
A Conversation with Vivian Ceresero, Head of Ad Operations at Piemme Spa Welcome to Industry Perspectives, a new content series from Onetag where we spotlight leaders shaping the future of programmatic and ad tech. Each edition brings real voices from the field, sharing insights, lessons learned, and visions about what’s next. We’re thrilled to kick […]
What the Programmatic Sell Side Can Learn From the Buy Side
By Keith Arrowsmith, Global Marketing Director In media coverage on programmatic advertising, curation is often framed as a battleground between the buy side, the sell side, and publishers. But that view misses the bigger picture. Done right, curation isn’t about sides. It’s about system-level outcomes that benefit everyone involved and address the pain points that […]
Onetag ottiene il finanziamento FLEXWELL dalla Regione Toscana per promuovere benessere organizzativo e conciliazione vita-lavoroÂ
Siamo lieti di annunciare che Onetag è tra le aziende selezionate nell’ambito del programma FLEXWELL – Piani di Welfare Aziendale per la conciliazione vita-lavoro, finanziato dalla Regione Toscana attraverso il Programma Regionale del Fondo Sociale Europeo Plus (FSE+) 2021–2027. Questo traguardo rappresenta una nuova e importante tappa nel nostro impegno costante a creare un ambiente […]
What Agencies Really Need From Ad Tech in the AI Era
By Filippo Gramigna, Co-CEO As AI technologies evolve, agencies are keeping pace. From building proprietary algorithms to launching large marketing models like WPP’s new Open Intelligence platform, media networks are doubling down on automation, agent-driven insights, and custom tooling for their clients. But as planning, targeting, and creative become increasingly driven by AI, one thing […]
