Cannes on Camera with Onetag
Keith Arrowsmith, Marketing Director at Programmatic adtech OneTag, takes us through the company’s recently announced AI-co pilot Smart Curation platform and what he’s taking away from the Cannes Lions Festival… Watch the full Interview here: Media Shotz
Onetag launches the industry’s first AI co-pilot for programmatic media curation
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Onetag annuncia una piattaforma di Media Curation basata sull’AI
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Semantic data – the jewel of contextual advertising
By Keith Arrowsmith, Global Product Marketing Director, Onetag As marketers navigate the online world, ever mindful of the risk of their ads appearing in poor-quality environments, ensuring brand-safe advertising alongside relevant and high-quality journalism has never been so important. Most browsers are already cookieless, with Chrome to follow, so the old ways of targeting based […]
Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation. Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There are also concerns about the ‘murkiness’ of the open auction, focusing […]
Using curation technology to drive more relevant content in an era of critical consumers
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Is the open auction dying – or is this its time to shine?
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Improving sustainability with AI-driven programmatic advertising technology
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Onetag announces new hires
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Onetag nomina Salvo Nicotra Chief Innovation Officer e accelera l’espansione internazionale
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
